Although many people often find it easy to criticize social media, there’s no doubt about the fact that these platforms can also work as huge building blocks when it comes to connecting people and raising money. In fact, Instagram has now made it easier for anyone to raise money through their social media platform, as fundraisers can now be hosted live for everyone to see and donate to.
Raising Awareness
For many years, social media has been a way to connect charities, organizations, and those who want to get involved. We have seen many well-known charities use their social media posts and videos to entice people to donate money, and many celebs have also jumped on the bandwagon. Normally, this has involved charitable links in their bios or swipe-up links, but things have since gotten much easier.
A Donation Sticker
In recent months, Instagram added a new feature to its platform and it came in the form of the donation sticker. Anyone could add this sticker to their story, allowing their friends, family members, or fans to click on the link and donate to the charity that had been chosen by the profile owner. This proved to be an extremely popular and successful addition, which is why it’s no wonder that they have now taken things up a notch.
Going Live
That’s because Instagram users can now use the Live function to stream a donation video. The host can choose to make their live session a fundraiser before the video starts rolling, and then they can continue to stream for as long as they want while also keeping track of the donations. They can see who donates, they can see how much people donate, and they can see just how much money is raised overall. What’s even better is that 100% of the proceeds go to the charity chosen.
How cool is this new feature for fundraisers?