Rachel Withers, a journalist from the online magazine Slate, decided to try Alexa’s newest tool appealing to Millenials – the guide to adulting. What does this mean? Nowadays, young adults, including college graduates, feel as though they’re unprepared for the real world. Since Millenials love tech so much – just take a look at all the people glued to their cell phone screens the next time you’re out in public – Amazon, the makers of Alexa, figured that Millenials would want a device with special features meant for them.
“Welcome to the 411 for adulting,” the guide said after being turned on. “If you are just getting started on your own, you can pick up some helpful information here.” When a journalist asked for financial advice and how to invest in the stock market, the message got a little bit lost in translation. The guide replied: “Investing in good, quality food and regular exercise is the best way to ensure yourself against future health problems.”
When the journalist asked Alexa for a cleaning tip, the guide decided to throw back to some vintage elementary school nostalgia: “Vinegar and baking soda are not just effective for science fair volcanoes but are useful agents to clean pots, pans, and even the kitchen sink.”
There’s been much said about how Millenials are struggling to grow up at the same rates as their parents. Nowadays, it’s rare to meet a 30-year-old who’s married with children and owns their own house and car – and such a person was par for the course just a few decades ago. Clark University psychology professor Jeffrey Jensen Arnett researches this phenomenon, dubbed “emerging adulthood.”
His thoughts on Alexa? It’s simply “another source of information,” Professor Arnett said in an interview. “And information is good when you’re going into new challenges and new responsibilities that you may not fully feel you’re ready for.”