How many times have you wished that you didn't have to flip your pillow to the cold side? Why can't the pillow just stay cool? The folks at Moona say that there's no reason why humanity cannot engineer a pillow that always stays cold.

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CEO Coline Juin and CTO David Stoikovitch founded Moona to not only make a pillow that stays cold, but one that uses science to understand how cold the pillow should be so you can get the optimal quantity and quality of sleep.

They write that the "body needs different temperatures at different moments in the night. Moona understands your sleeping pattern and regulates the temperature of your head and neck to help you get the best sleep."

moona

Moona also has a sort of alarm clock, but not so jarring; it wakes you up with a temperature change. The way the pillow works is that it's a memory foam basis with tubes of water running through it, so you can get the flow of cold water going through the pillow when needed to cool it down.

There is a lot of research being done in the field of biometrics, especially looking at sleep statistics. The public has also shown a demand for products of this sort. There is a Kickstarter campaign to further support Moona, and they've raised $63,330 so far. Also, there is an early bird donation special, allowing the buyer to get the whole package for $249.

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The regular price of about $400 is hefty, but poor sleep affects weight, diabetes, memory, job performance, and many other key aspects of waking life. Moona may not be for everyone, as many fall asleep with no issue, but it could be helpful for the 70% of people who report some kind of sleep issues. Mass production should start December 2017.