The COVID-19 pandemic has not only managed to keep everyone at home but has also proved to be a boon for many companies. Take Sony Corporation for instance- the company is seeing a major demand for the PlayStation 5 gaming console during this ongoing pandemic. Over the past three months, the Japanese giant reported a profit rise of 26%.
PS5 Sales Predictions as Per Company Experts
The company experts have been paying close attention to the demand of the market. As per Sony, by March 202, the company might end up selling close to 14.8 million PS5 gaming consoles priced at £360 or $500 apiece. Due to the continuous rise of the product, the production volumes have also increased but are still not enough to catch up with the growing demand.
Website Report Crashes Due to the Constant Demand
In the UK alone retailers have been overwhelmed with the kind of response they are getting from potential buyers. Companies like Tesco and John Lewis along with gaming sites have faced many issues with their websites crashing down.
The Company’s Take on the Production Challenge
Hiroki Totoko the chief financial offer at Sony in his recent interview stated that the company did have enough chips to manufacture a significant number of pieces. However, due to the high demands of the PS5, the company may face challenges in the production of other consumer products and devices.
So, What is in Store?
Well, given the fact that the Play Station 5 is in demand, the company plans to ensure that they do everything in their power to ensure that they can live up to the numbers. However, in order to do so, Sony is working on ways to ensure that not only are they able to handle the end needs but also ensure that they work on the PS5 software well in advance considering the huge market demand.