When the world was stuck at home due to the pandemic, TikTok became the new favorite app. In 2020, overtook WhatsApp and Facebook and became the most in-demand social app, all over the world as per an analysis created by App Annie. Sensor Tower had also conducted a study recently to back this analysis, it said that TikTok was the only and first app, not owned by Facebook, to cross downloads of 3 billion.
Overtaking Facebook
TikTok, the first app, which is a first non-Facebook-owned one, is the only one to have achieved this feat. Its popularity kept growing in spite of threats of bans from the government. It was even removed from digital stores in India, which was one of its largest markets. The world kept using this app and so, its popularity continued to grow exponentially. As per the study conducted by Sensor Tower, TikTok occupied the fifth position as the most popular non-gaming app, which has always been the domain of the social media giant Facebook. WhatsApp, Facebook, Instagram, and Messenger are the only other apps that have reached this mark.
TikTok Is Diversifying its Offerings to Fans
There was a global survey conducted with regards to downloads done in 2020. It showed that the video-sharing application TikTok, which was developed somewhere in China, topped the list of providers of social media for the very first time. The last time this study was conducted was back in 2018. The popularity of Telegram also grew over rising concerns of privacy. This messaging app gave users the option to delete their posts even after they had posted them and so, it also ranked pretty high. This was during the pandemic when the use of social media and other digital apps was on a high. As for TikTok, the social app has been diversifying its offerings by adding features like Snapchat-esque stories and video resumes, in this month alone.