Earlier this year, Snapchat blew everyone’s mind with an aging lens that projects technology-predicted growth elements on the user’s face.
Although the app was far from perfect, kids, their parents, and even their parents’ parents often had their minds blown by the accuracy of this lends’ ability to predict how the passing years turned them into older versions of themselves, frequently mimicking the actual aged features of older members of their family.
Well, the lens has now been flipped. The same aging app now double-features as an anti-aging app – in fact, you can have it all at once. The app features a scroll bar that lets the user adjust between the older and younger setting at will. Of course, with Snapchat’s target audience being in the pre-wrinkle years, they’re really just set to see themselves as exceptionally pixelated toddlers, whereas adults who have endured the tests of time may enjoy what this feature does for them even more. But this latest addition is actually designed to get the attention of their younger users, after reports showed that their numbers were staggering.
There’s no denying that the appeal of watching one’s face morph from a toddler up to an elderly person is universal. After the success of both the aging filter and the baby lens that preceded it, Snapchat essentially decided that the filters are better together. And, it was put together with elbow grease and love: this lens is a Snap original, built by their internal team, unlike many of its other AR lenses which have been outsourced.
Snapchat seems to be banking on being differentiated from other application filters, such as Instagram’s – which focus more on improving appearance than getting creative or humorous with it. Although statistics showed that many users came to the app to save and share their results outside of the app, Snapchat doesn’t mind – they just want their technology used and appreciated, and this feature is a testament to that.